Last date for nomination: Nov 18, 2025

Course Objective

Everyday Giving (EG) refers to the support that comes from ordinary citizens (friends, neighbours, and community members) who contribute in meaningful ways to causes they care about. For nonprofits, harnessing EG is about building deeper, more sustained connections with people through the giving of time, money, skills, and/or voice. This workshop explores how nonprofits can better understand and harness the power of EG, with a focus on crowdfunding and volunteering. Through interactive discussions, case examples, hands-on activities and office hours, participants will reflect on their current engagement practices. They will also learn how to design strategies that activate everyday supporters and build a stronger base of community-driven support.

Course Outcomes

The Atma team will support the participants in developing an understanding of and skills toward:

1. Designing strategic campaigns to attract everyday givers: framing their campaigns with a clear purpose, audience, targets, timing and narrative.
2. Mapping out tactics and timelines for crowdfunding campaigns: building a structured plan covering pre-launch activities, campaign milestones, and post-campaign follow-ups.
3. Mobilizing and engaging volunteers: Learning strategies for designing roles, recruitment, onboarding, engagement, and recognition of volunteers.
4. Building a long-term EG strategy: Moving beyond one-off efforts to create systems and habits that support continuous engagement with everyday givers, ensuring long-term support and deeper community ownership.

Participants will receive practical tools, templates, resources/ databases, and linkages (where possible) to help implement their everyday giving strategies.
Participants will also have access to thought partnership and tailored inputs from Atma to help them develop a long-term, community-rooted approach to everyday giving

1. Envisaged outcomes after the workshop are shared below. Increased understanding of how to mobilize communities through time, money, skills and voice.
2. Increased confidence in designing and executing effective EG campaigns.
3. Improved skills in volunteer engagement and campaign lifecycle planning.
4. Improved NGO readiness for sustaining relationships with individual donors and volunteers.

Pre-requisites

• CSOs in their early years (preferably 2-5 years) across geographies, who are keen and confident of working on implementing the learnings from this financial year. This course is ideal for nonprofit fundraisers, volunteer managers, and leadership team members intent on developing the capacity to leverage everyday givers.

Expected Commitment

8-10 hours, per workshop

Course Details

1. Pre-work: Reading and/or exercise material will be shared with all the participants. which will set them up for leaming during the workshop on the selected topic.
2. Pre-survey: The pre-survey helps to gauge the knowledge, skills and confidence levels of the participants and their organizations before the workshop.
3. Workshop: The key content on the topic selected will be delivered in a 2-3-hours long workshop over two days.
4. Office hours: The Atma team will be available for 4-5 hours of office hours' support on the two days following each half of the workshop. it will connect with 4-5 NGOs, one-on-one, to thought partner and discuss the NGO's everyday giving approach.
5. Post-survey: The post-survey help to gauge the knowledge, skills and confidence levels of the participants and their organizations after the workshop. The difference between the same vs. the pre-survey is the incremental impact of the Atma workshop.

About The Resource Organization

Atma is an Accelerator for NGOs in India. It builds NGOs' capacity by developing their knowledge, skills, and setting up systems and processes in 10 organizational development areas. Atma's vision is a thriving Indian development sector, which enables NGOs to sustain and grow. It has worked with 1,000+ NGOs since 2007.

(To learn more about Atma, please click here.)

Facilitators

Aishwarya Menon

Aishwarya is the Chief Program Officer at Atma, where she leads the organization's program portfolio. This includes Atma's flagship programs, customised NGO partnerships, OD diagnostics, ecosystem-strengthening initiatives, and workshop offerings. Aishwarya holds a degree in Law from NALSAR University of Law, and a PGDM from the IIM Lucknow. She was part of the 2024-2025 cohort of the Dasra Social Impact Leadership Program. After early stints in corporate law and FMCG sales, she chose to apply her skills to the development sector, supporting NGOs in building stronger systems and processes. With close to 11 years of experience across the corporate and nonprofit sectors, Aishwarya has worked closely with a wide range of Atma's partner organizations. Her focus areas include organizational strategy, fundraising, human resources, and monitoring and evaluation.

Kavita Pandya

Kavita works with Atma as a Lead Consultant. She also leads its Accelerator Program. Kavita has over 14 years of experience in the development sector in diverse roles. These include providing mentoring and capacity-building support to nonprofits and social enterprises, leading and executing programs, and building organizational processes. She has an MBA in Human Resources. Previously, she has worked with EdelGive Foundation, where she managed the corporate employee volunteering program, and with UnLtd India, where she managed the Incubation Program, along with mentoring social entrepreneurs. She has also worked with different NGOs as a consultant. Her key skill areas include strategic planning, financial budgeting, impact measurement, process development, and human resources.

Vaishali Janarthanan

Vaishali Janarthanan is a Lead Consultant, Programs, at Atma. She has worked in the development sector for the past 11 years. Along with a deep interest in law, caste and gender, she brings grassroots experience and learnings on the issues of child rights, violence against women, and education. She holds a Masters in Education from TISS, Mumbai, and a degree in Law. At Atma, Vaishali leads the Future of Impact Collaborative's Common Minimum Program, and the TaRa AtmaNirbhar Grant Program.

Rituparna Debroy

Rituparna Debroy is a Lead Consultant, Programs, at Atma. She is a purpose-driven senior professional, with 20 years of cross-sector experience spanning corporate and development ecosystems. Rituparna brings expertise in strategic planning, stakeholder management, operational excellence, and impact assessment. She has held senior leadership roles at organizations such as the Times Group, and Buddy4Study India Foundation.